Professional journey

Majorel (now Teleperformance) · Krakow

• Review and score campaign and ads-operations quality across the team against accuracy, performance, and compliance standards, flagging issues and improvement areas.
• Translate quality findings into coaching, documentation, and process fixes that lift consistency and output across accounts.

• Quality Assurance
• Process Design
• Enablement

Majorel (now Teleperformance) · Krakow

• Managed end-to-end Google Ads (Search, Display, YouTube) and paid social programs for a portfolio of B2B SaaS, e-commerce, and service clients, each with distinct conversion goals, markets, and budgets.
• Restructured accounts around each client's business goals and target market, shifting to value-based and automated bidding optimized for qualified leads, pipeline, and ROAS rather than clicks or raw volume.
• Scaled profitable spend by reallocating budget to the highest-converting audiences, keywords, and creatives, running A/B tests on ads and landing pages, and tightening search-term and negative-keyword coverage.
• Built automated reporting dashboards on the Google Ads API that replaced manual weekly pulls with near real-time visibility into spend, conversions, and efficiency.
• Led the Consent Mode v2 and conversion-modeling rollout across accounts to preserve accurate attribution under GDPR after cookie-consent changes.
• Mentored junior PPC analysts and co-built the 6-week onboarding program for the EMEA support hub.

• Google Ads
• Paid Social
• GA4
• Consent Mode v2
• Mentoring

Komunite · Remote

• Owned go-to-market and paid acquisition for a micro-SaaS and info-product portfolio; launched paid pilots that drove 100k+ qualified sessions and $20k revenue in the first 4 weeks.
• Stood up the full tracking stack (GTM, GA4, landing pages) and ran iterative paid experiments to validate product-market fit.
• Created content and community programs that moved early-stage creators from idea to launch.

• Go-to-Market
• Paid Acquisition
• GTM & GA4

Fit Startup Factory & Ozyegin University · Istanbul

• Coached early-stage founders on lean-startup methodology and go-to-market, advising on marketing and sales strategy.
• Helped launch Turkey's first no-code accelerator program.

• Lean Startup
• No-Code
• Coaching

Founded App · Remote

• Built a mobile app for finding talented co-founders and matching teams around the hacker, hipster, and hustler model.

• Product Management
• 0-to-1
• Mobile

Peerket · Remote

• Built an online communication and scheduling platform for sports venues so venue managers could organize schedules and chat directly with clients.

• Founder
• B2B SaaS
• Marketplace

Although my startup eventually failed, the knowledge and experience I gained from it were invaluable.

WSB University, Poland

Dokuz Eylul University, Turkiye

Draper University, United States